Colorado COM400 Strategic Communication Issues Management Assessment

COM 400 CSU Global Campus Strategic Communication Issues Management Assessment

Option #1

For this project, you will be creating a proposal for a strategic communication campaign for the organization Salesforce and campaign focus that you identified in Module 2.

You should follow the strategic communications plan template (Links to an external site.) from the W.K. Kellogg Foundation website as a guide for formatting the final communications plan. You can also access the PDF of the template by clicking the link at the bottom of the page.
Your final project should meet these requirements:

• Include a cover letter to pitch the proposal effectively.
• Produce a professional-quality piece of work (i.e., APA formatting is not required other than for the references page; this should be a professional report).
• Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class.
• Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included)
• Ground the message with a clear theoretical approach to message design.
• The entire report should be 8-10 pages (excluding the cover letter, executive summary, campaign samples, and references)
• Incorporate effective tables or figures to present key information.
• Include at least 2 samples of materials that would be disseminated as a result of your project.

Option #2: Issues Management Assessment

For this project, you will be conducting an in-depth issues management assessment for the organization and the issues that could affect the organization’s internal and/or external reputation that you identified in Module 2.

You should follow the recommendations for building an integrated issues management process (Links to an external site.) from the Institute for Public Relations (Links to an external site.) as a guide for formatting the final issues management assessment.
Your final project should meet these requirements:

• Include a cover letter to pitch the proposal effectively.
• Produce a professional-quality piece of work (i.e., APA formatting is not required, aside from the reference page; this should be a professional report).
• Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class.
• Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included)
• Ground the message with a clear theoretical approach to message design.
• The entire report should be 8-10 pages (excluding the cover letter, executive summary, campaign samples, and references)
• Incorporate effective tables or figures to present key information.
• Include at least 2 samples of materials that would be disseminated as a result of your project.

ONLY CHOOSE 1 OPTION