Devry BUSN319 2019 March All Weeks Discussions Latest

BUSN319 Marketing

Week 1 Discussion

STRATEGIC MARKETING PROCESS?

As we are learning this week, environmental scanning is critical to understanding the internal impact of events occurring outside of the organization. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates.

BUSN319 Marketing

Week 2 Discussion

UNDERSTANDING THE MARKET AND CONSUMER BEHAVIOR

Visit the U.S. Census website at www.census.gov (Links to an external site.)Links to an external site.. What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you target the addressable market, such as age, gender, income, education, and so forth?

BUSN319 Marketing

Week 3 Discussion

RESEARCH, SEGMENTATION, TARGETING, AND POSITIONING

Discuss how marketers use primary data and secondary data, and provide some examples. Feel free to help your classmates by sharing sources you've found while working on your Course Project!

BUSN319 Marketing

Week 4 Discussion

PRODUCT LIFE CYCLE

Discuss why it's important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through.

BUSN319 Marketing

Week 5 Discussion

PRICING DECISIONS AND ADJUSTMENTS

Share your opinion. Is there any truth in the statement "geographical pricing will always be unfair to buyers who do not live within the target geography?" Why or why not?

BUSN319 Marketing

Week 6 Discussion

INTEGRATED MARKETING COMMUNICATIONS (IMC) AND SOCIAL MEDIA MARKETING

Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.

BUSN319 Marketing

Week 7 Discussion

DISTRIBUTION AND THE FOUR PS

Review the Marketing Mix Tutorial in the Week 7: Lesson module. In the tutorial, assume you are Connie, the Assistant Marketing Manager. Evaluate the marketing mixes presented, select between two options for a new product, and post here in the discussion which option you chose and why.