Lackawanna MKT105 Module 1 Assignment Latest 2021 September

MKT105 Principles of Marketing

Module 1 Assignment  

Exercise 1: Marketing Plan. There are many reasons that companies utilize a marketing plan. For example, it will aid a company in reaching its target audience, boosting the customer base, and increase the bottom line and lastly, it can aid companies when setting clear, realistic, and measurable objectives! Marketing can be one of the most expensive and complicated business activities but it can also be one of the most important. The marketing plan can be presented in many different ways but they all start off with the announcement of the product and the business mission. These two elements allow the reader to understand what the marketing plan will be able and the values that back the product.