Marketing Unit 4 Discussion - Big D Incorporated is nearing completion

Marketing unit 4

Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Big D Incorporated is nearing completion of its portfolio of recommendations for the outdoor sporting goods company. Clearly state your variables that you would utilize in your particular path that you recommend. Utilizing a Regression Model, forecast monthly sales on either the expansion into the new market or if the recommendation is to retrench and not expand. Ensure that you provide adequate justification for your recommendations. The Board of Directors requires your input based upon your previous exercises from Units 1, 2, and 3.