MGT201 Marketing Management-Firms institute a variety of brand

Critical Thinking

• Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market.
• A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure?
• Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen. Which B2B pricing tactics would you use to promote it? Why?