MKT540 Unit 2 Project A Managerial Approach to Marketing

unit 2 project A Managerial Approach to Marketing: MKT540

Assignment Details

This assignment builds upon your work in Unit 1.

Your presentation to the board of directors shed light on the fact that there is little information known about the company's competitors. They have decided not to have a presentation for this information, but they have asked that you create a strategic report of the company's competitor's marketing strategies using portfolio analysis, segmentation, targeting, positioning, and the sustainable global value chain.

For your substantive strategic report, you will need to do the following:

• Categorize these key issues when researching the company's competitors, including:
  • Their competitive advantage
  • Competitor intelligence focus on competitor capabilities
  • Competitor strategies and prediction of response patterns
  • How competitors will react to future actions of the company
• Examine relationship management, including:
  • Company relationships
  • Networks and suppliers
  • Partnerships among competitors
  • Government and not-for-profit organizations
  • Internal business units
  • Employees and functional departments
  • Buyer partnerships

Deliverable Requirements

Your 5-page substantive strategic report must be in APA formatting while using Chapters 4 and 5 of your textbook as the first source and four other outside sources, for a total of five sources.