MKTG90049 Responsible Consumption and Production Individual Essay

MKTG 90049 DAC Responsible Consumption and Production Individual Essay

Individual Essay

Words: 1500 ± 10%

Topic: Look up the 17 Goals identified in the 2030 Agenda for Sustainable Development set up by the United Nations. Pick two goals that you believe are closely related, one of which must be Goal 12: Sustainable Consumption and Production. Your task is to establish a relationship between the two goals, and put forward an argument as to why business and marketers should focus on the relationship between those two goals as part of their sustainability endeavours.

Consider these questions as a guide to start thinking about this assignment:

1. How is the goal you’ve chosen related to the goal sustainable consumption and production? Why are these combined goals important?

2. What types of businesses have the potential to work in advancing both goals?

a. Are there any companies that have a plan or are already acting to address both goals? What are they doing? In referring to examples, only use recent ones (2022 or 2023).

3. What are the moral and ethical imperatives that can/should drive marketing actions related to these goals?

4. What can marketers and business leaders from other companies or industries learn from your analysis?

Use this assignment as a chance to explore personal interests through the lens of some of the issues we’ve covered in class. We’re not looking for perfect solutions, but we want to see you draw connections between conceptual understandings of consumption, production, social change, and sustainability, and the practical manifestations of this in markets and societies.

Referencing Style: APA or Harvard

o Regardless of referencing system, keep the references neat and tidy. The point of referencing is to make it easy for your reader to see where your ideas are being developed from, such that they can find your sources without trouble.

o Do not reference articles you have not read.

Tips for writing an essay: https://students.unimelb.edu.au/academic-skills/resources/essay-writing/six-top-tipsfor-writing-a-great-essay