Rasmussen FIN6466 Trend analysis of JC Penney

RC Trend analysis of JC Penney Questions

FIN6466CBE Section 01CBE Financial Analysis and Decision-Making (11 Weeks) - CBE Online Course - 2023 Spring Quarter

Deliverable 5 - Trend Analysis Presentation

 Assignment Content

1. Competency

Determine the financial sustainability of an organization based on trend analysis.

 Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

 Scenario

JCPenney is considering closing some of their locations. You work in the finance department and have only been with the company for the past two years. During a team meeting, your manager was asked how long the company has been declining financially. Your manager was not sure of the exact amount of time but decided that he wants to look for the exact point when the company profits took a turn for the worst financially. After the meeting, your manager asked you to produce a 5-year trend analysis to present in the next team meeting.

Instructions

Create a white paper in which you explain trend analysis and financial limitations. The white paper should address the following:

 o Explain trend analysis, limitations, and use in making financial decisions. o Evaluate financial trends based on JCPenney past data.

o Develop a forecasting model using trend analysis in which increased financial suitability is shown.

o Include analysis of the financial weaknesses and areas of financial opportunity.

o Create a detailed recommendation to for how to strengthen the organization

NOTE - Be sure the White Paper displays proper grammar, spelling, punctuation, and sentence structure. Resources o

o What is a white paper?

How do I write a white paper? (click the White Paper tab)

Finding Company & Industry Information