UMUC AMBA660 Individual Paper #2 (Haier's North America Expansion)

AMBA 660

Grading Rubric – Individual Paper #2

Haier’s North America Expansion

Name:

Objective 3: Assess risks and opportunities in terms of economic, social and environmental forces in global business planning.

Objective 7: Determine how the choice of business models affects business success and requires adaptation in response to changes impacting on business.

Competencies: Critical thinking, information literacy, and communication skills.

Assignment: An 8 page analysis of the case study that responds to the questions and criteria posted in Discussions. The paper is to be double-spaced, with one-inch margins, in Times New Roman 12 point type, posted as Word document. Use APA format for references and citations. Cover page, appendix, and references are not part of the page count.

Extensive research is required! Use information provided by required course readings, resources and Discussions. Be sure to apply concepts, frameworks, theories, and ideas from the required course readings to the analysis.

Format: Include

· An introduction that states succinctly the key issues;

· An in-depth analysis of issues raised by the questions posted in Discussions; and

· Conclusions and lessons learned that respond clearly to the questions posted in Discussions.

Submit your paper to Assignments by Tuesday midnight latest!

Content (80%)

Quality & Criteria

Excellent

80 – 72

Satisfactory

71 - 64

Unsatisfactory

< 64

Content, analysis (80%)

All elements of the assignment are addressed exceptionally well.

Demonstrates mastery of subject matter, ability to apply general concepts to the specific situation detailed in case study. Analysis is logical and well-reasoned. All information is correct and relevant.

Analysis and ideas are supported by ample data from the case study and by references to theories, concepts from the course readings. Accuracy and focus are well demonstrated. Work demonstrates evidence of significant research. Required readings and course materials are used effectively, are well integrated into the analysis and clearly support the views, conclusions, lessons learned.

Most elements of the assignment are addressed

Demonstrates satisfactory understanding of the subject matter and ability to apply general concepts and theories to specific issues presented in the case study.

Analysis though satisfactory may lack clarity, or may require additional data for assertions. There may be some minor misunderstanding regarding the subject matter. Information is mostly coherent and conclusive. Work demonstrates evidence of some research. Required readings and course materials are used effectively.

Elements of the assignment are not addressed. Analysis is not focused, does not demonstrate an understanding of the required readings or of the case study.

Demonstrates limited ability to apply general concepts and theories to the specific situations detailed in the case study.

Analysis lacks clarity or may require additional data for assertions. There may be some major misunderstanding regarding concepts, application to case study. Work does not demonstrate evidence of research. Required readings and sources are not used effectively.

Overall work demonstrates superior understanding of how diverse cultures, management and leadership styles, organizational cultures can impact business models, company global strategy.

Conclusion clearly responds to the question and presents lessons learned from the case study.

Responds to the majority of the issues raised in the Syllabus. Overall work demonstrates adequate understanding of how diverse cultures, management and leadership styles, organizational cultures can impact business models, company global strategy.

Conclusion responds to the question and presents lessons learned but response may lack clarity, specificity.

Responds to few of the issues raised in the Syllabus. Overall work demonstrates limited understanding of how diverse cultures, management and leadership styles, organizational cultures can impact business models, company global strategy.

Conclusion does not address the question. Lessons learned are not presented.

Total Content Grade

Form (20%)

Qualities & Criteria

Excellent

20 – 18

Satisfactory

17 – 16

Unsatisfactory

< 16

Graduate level writing is reflected throughout the paper. Paper is well organized; paragraphs flow smoothly. There are few or no errors in grammar, spelling, punctuation, word usage and sentence structure. Citations are properly used (APA format), and all sources are identified and cited properly in the text and the reference list. Paper does not exceed page limit by more than 10%.

Acceptable graduate level of writing, but several minor errors in spelling, punctuation, grammar, and/or sentence structure, and/or minor errors in citations, identification of sources. Paper does not exceed page limit by more than 10%.

Writing does not meet graduate level standards. Unacceptable number of errors in spelling, punctuation, grammar, sentence structure, and/or citation placement, style and format. Length requirements are not met.

Total Form Grade

Total Grade

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